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蘋果第三財季凈利潤狂跌27% iPad、iPhone銷量均下滑

7月27日消息，蘋果公司在官方網站上發布了2016財年第三財季財報。報告顯示，蘋果營收和利潤仍是雙雙下滑，尤其在大中華區下滑最為嚴重，而iPhone更是出現了大跌。

蘋果公司第三財季凈營收為423.58億美元，低於去年同期的496.05億美元;凈利潤為77.96億美元，比去年同期的106.77億美元下滑27%。

占到蘋果營收2/3的iPhone同比下滑較為嚴重。第三財季報告顯示，iPhone共售出4039.9萬部，比同比下滑了15%;營收為240.48億美元，同比下滑了23%，是蘋果下滑最為明顯的產品線。在第二季財報中，iPhone在全球的銷量同比下滑了16%，營收同比下滑了18%。

但蘋果公司第三財季營收和每股收益均超出華爾街分析師此前預期，且對第四財季營收的展望也超出分析師預期。受此影響，蘋果公司盤後股價大幅上漲逾7%。

蘋果公司董事會宣布，將向公司的普通股股東派發每股0.57美元的現金股息，這筆股息將於2016年8月11日向截至2016年8月8日營業時間結束的在冊股東發放。

詳細情況如下：

業績方面

在截至2016年6月27日的第三財季，蘋果公司的凈利潤為77.96億美元，比去年同期下滑27%;每股攤薄收益1.42美元，低於去年同期。2015財年第三財季，蘋果公司的凈利潤為106.77億美元，每股攤薄收益1.85美元。

蘋果公司第三財季運營利潤為101.05億美元，低於去年同期的140.83億美元。

蘋果公司第三財季凈營收為423.58億美元，低於去年同期的496.05億美元，其中國際銷售額所占比例為63%。

蘋果公司第三財季毛利率為38%，低於去年同期的39.7%。

蘋果公司第三財季營收和每股收益均超出華爾街分析師此前預期。湯森路透調查顯示，分析師此前預計蘋果公司第三財季每股收益為1.38美元，營收為421億美元。

各產品情況

蘋果公司第三財季共售出425.2萬臺Mac，比去年同期的479.6萬臺下滑11%;共售出4039.9萬部iPhone，比年同期的4573.4萬部下滑15%;共售出995.0萬臺iPad，比去年同期的1093.1萬臺下滑9%。

蘋果公司第三財季來自於Mac的營收為52.39億美元，比去年同期的60.30億美元下滑13%;

來自於iPhone的營收為240.48億美元，比去年同期的313.68億美元下滑23%;

來自於iPad的營收為48.76億美元，比去年同期的45.38億美元增長7%;

來自於服務的營收為59.76億美元，比去年同期的50.28億美元增長19%;

來自於其他產品的營收為22.19億美元，比去年同期的26.41美元下滑16%。

地區情況

蘋果公司第三財季美洲部門營收為179.63億美元，比去年同期的202.09億美元下滑11%;

歐洲部門營收為96.43億美元，比去年同期的103.42億美元下滑7%;

大中華區營收為88.48億美元，比去年同期的132.30億美元下滑33%;

日本部門營收為35.29億美元，比去年同期的28.72億美元增長23%;

亞太其他地區營收為23.75億美元，比去年同期的29.52億美元下滑20%。

業績預期

蘋果公司對2016財年第四季度業績作出了如下預期：

營收為455億美元到475億美元;

毛利率為37.5%到38%;

運營支出為60.5億美元到61.5億美元;

其他收入(支出)為3.5億美元;

稅率為25.5%。

蘋果公司第四季度營收預期區間的中值為465億美元，超出分析師此前預期。湯森路透調查顯示，分析師平均預期蘋果公司第四季度營收為457億美元。

附蘋果官方網站原文：

Apple Reports Third Quarter Results

Services Revenue Grows 19% as App Store Hits All-Time Record

CUPERTINO, California — July 26, 2016 — Apple® today announced financial results for its fiscal 2016 third quarter ended June 25, 2016. The Company posted quarterly revenue of $42.4 billion and quarterly net income of $7.8 billion, or $1.42 per diluted share. These results compare to revenue of $49.6 billion and net income of $10.7 billion, or $1.85 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 39.7 percent in the year-ago quarter. International sales accounted for 63 percent of the quarter’s revenue.

“We are pleased to report third quarter results that reflect stronger customer demand and business performance than we anticipated at the start of the quarter,” said Tim Cook, Apple’s CEO. “We had a very successful launch of iPhone SE and we’re thrilled by customers’ and developers’ response to software and services we previewed at WWDC in June.”

“Our Services business grew 19 percent year-over-year and App Store revenue was the highest ever, as our installed base continued to grow and transacting customers hit an all-time record,” said Luca Maestri, Apple’s CFO. “We returned over $13 billion to investors through share repurchases and dividends, and we have now completed almost $177 billion of our $250 billion capital return program.”

Apple is providing the following guidance for its fiscal 2016 fourth quarter:

revenue between $45.5 billion and $47.5 billion

gross margin between 37.5 percent and 38 percent

operating expenses between $6.05 billion and $6.15 billion

other income/(expense) of $350 million

tax rate of 25.5 percent

Apple’s board of directors has declared a cash dividend of $.57 per share of the Company’s common stock. The dividend is payable on August 11, 2016 to shareholders of record as of the close of business on August 8, 2016.

Apple will provide live streaming of its Q3 2016 financial results conference call beginning at 2:00 p.m. PDT on July 26, 2016 atwww.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 26, 2015, its Form 10-Q for the fiscal quarter ended December 26, 2015, its Form 10-Q for the fiscal quarter ended March 26, 2016, and its Form 10-Q for the fiscal quarter ended June 25, 2016 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.