艾維的對設計的品味多種多樣，他喜歡卡斯蒂格里尼兄弟設計的史努比臺燈，還喜歡英國服裝品牌Thomas Mahon為他定制的套裝，通常會在出席慈善晚宴時穿著。他還擔任扶貧組織Tipping Point Community的聯合主席。艾維家里有很多豪車，包括阿斯頓馬丁、賓利和路虎，但無論開什麽車，他原本45分鐘的通勤時間，現在都延長到了一個半小時。他每過一段時間都會出門度假，通常是去倫敦，在倫敦Claridge酒店定一間套房，然後一家人前去拜訪馬克·紐森——那位澳大利亞設計師改造過各種東西，從汽車到家具，再到餐館和澳洲航空的頭等艙。
3、 醫療健康應用是市場最關心的。除了傳統陀螺儀，紅外傳感器是健康醫療最核心利器。我們推斷蘋果的方法是，通過紅外線穿過血管後的變化推算血濃度的變化，而血濃度又何心跳、血壓一一對應。因此蘋果測試心率方法甩開競爭對手 n 條街，傳統觸摸式測試的不穩定和準確率問題較多，而采用紅外方法顯著提高準確率和穩定性。目前按照硬件架構是可以明確血壓，血濃度和心跳的測試，心率數據最為準確。至於血壓和血濃度在 os 用戶端是否采用，要觀察進展。蘋果第一代手機具備揚聲器功能，但由於對其功能不滿意，只能用受話器或者耳機通話。但蘋果已經完成了第一步，後面隨著技術叠代和優化，相信越來越多傳感器被采用。
JONY IVE: You know it’s driven Apple fromthe beginning,this compulsion totake incredibly powerful technology and makeitaccessible, relevant, and ultimately personal.We’ve designed a range ofproducts so personal, you don’t put them on your deskor in your pocket—you wearthem on your wrist. Weconceived, designed, and developed Apple Watch as acompletely singular watch. You know you can’tdetermine a boundary between thephysical object and the software.
We’re introducing an unparalleled level oftechnicalinnovation, combined with a design that connects with the wearer at anintimatelevel to both embrace individuality and inspire desire. The watchsenses that you’re raising your wrist. You see an organization ofapps thatwhile new, is somehow familiar. Navigation is fluid and vital.Magnifyingcontent on a small display is fundamentally important, so we’vedeveloped awhole new interface specific to the challenges associated with aproduct thissmall.
The digital crown isa remarkable inputdevice. It fluidly zooms into apps. Itenables nimble, precise adjustment. Andcritically, you can use itwithout obstructing the display. It’s also the home button.
Apps are designed for light-weight interaction.Smart replies and dictation letyou respond quickly to messages. Glances let youswipe through informationefficiently. And pressing the button below the digitalcrown instantly showsyou friends you can contact in just seconds. And withdigital touch, we’vedeveloped an entirely new way for you to connect intimatelywith others. Youcan get someone’s attention with a gentle tap. You can send aquick sketch. Oryou can even share something as personal as your own heartbeat.
These are subtle ways to communicate thattechnology often inhibits ratherthan enables.
These apps all take advantage of theflexible retina display. It’s beenlaminated to a machined and polished singlecrystal of sapphire. That’s thesecond hardest transparent material afterdiamond. In addition to the digital crown, we’ve had to invent other inputtechnologiesdesigned specifically for a product this small. So as well assensing touch, the display also senses force—quiteliterally adding a newdimension to the user interface. Tiny electrodesaround the display recognizethe difference between a tap and a press. This providesinstant access to awhole rounds of contextually specific controls.
For the first time, and with greatintention, we’ve designed not only what yousee, but also what you hear andfeel. We’ve developed a linearactuator to provide “taptic” feedback to complementyourinteractions. This “taptic engine” combined with the audio feedback from ourwater-resistantspeaker creates a discreet and nuanced experienced.
At the heart of the watch is acustom-designed chip that integrates manysubsystems into one remarkably compactmodule, which is then completelyencapsulated to protect the electronics. It’sessentially miniaturizing acomputer system onto a single chip.
The zirconia back has four sapphire lenses.Infrared and visible light LEDs,along with photo sensors, detect your pulserate. Using its gyroscope andaccelerometer and the GPS and Wififrom youriPhone, the Watch provides a comprehensive picture ofyour daily activity. Thisallows it to establish and set goals and rewardfitness milestones.
The back crystal also houses auniquecharging solution that combines our MagSafe technology withinductivecharging. Completely sealed, it requires no alignment or exposedcontacts.
Apple Watch is incredibly accurate. It usesmultiple technologies, keeping timeto plus or minus 50 seconds.We have workedclosely with horologicalexperts from around the world to help us understandthecultural and historical significance of time-keeping. And this has profoundlyinformedour design.
We know that wearing something all day,every day, becomes as much aboutpersonal preference and self-expression asfunctionality, so we’ve designed arange of watch faces. You can personalizeboth their appearance and theircapability.
Personalization extends way beyond theinterface. We have designed sixdifferent straps and a mechanism that makes thestraps easily interchangeablewith a refinement and precision that’s born offunctionality.
The sport band, in a range of bold colors,is made from a tough, durable, sweatand chemical resistant high-performanceelastima.
The leather loop comes in a soft, quiltedleather that conceals magnets forfastening and adjustment. We’ve usedtraditional leather but in a new sportscontext that’s designed for optimumcomfort.
The supple, hand-crafted leather modernbuckle closes with a solid metal claspthat wraps symmetrically around thewrist.
The simple leather classic bucklereferences traditional watch vocabulary.
And the stainless steel link bracelet has aslim deployment clasp that’scontained within a 2.6 mm band.
The Milanese loop is crafted from a fluid,flexible, stainless-steel mesh witha magnetic closure that has an elegantsimplicity and is infinitelyadjustable.
And of course we knew one size wouldn’t fiteveryone, so we’ve also developed asmaller watch with matching smaller straps.
From different cases and straps, we’veactually created three distinctcollections.
The first, Apple Watch, features a polishedcase made from a custom alloy ofstainless steel.
The sport collection has an ion-exchangedcover glass and a anodized aluminumcase that is 60 percent stronger thanstandard alloys, and yet it’s incrediblylight and durable.
Apple Watch Edition is made from 18-karatgold that our metallurgists havedeveloped to be up to twice as hard as standardgold.
Creating beautiful objects that are assimple and pure as they arefunctional—well, that’s always been our goal atApple. We designed Apple Watchas a whole range of products enabling millions ofunique designs, unparalleledpersonalization both in appearance and capability.
I think now, we’re at a compellingbeginning designing technology to be worn—tobe truly personal.
Apple Watch在蘋果產品戰略中的重要地位-一個新的時代即將開始。蘋果公司大概率將於3月9日發布Apple Watch智能手表,標誌著蘋果將開創一個新的產品系列,一個新的時代即將開始。同時,我們認為未來市場核心將是由智能手機、可穿戴設備、雲端存儲組成的“移動系統”。電子產業的特點就是終端決定上遊以及周期性,因此理解Apple Watch所帶來的變革也需要從電子產品周期,電子產品更叠趨勢以及技術背景三個方面切入。