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加州最好吃漢堡之 Habit Burger - 11/20/2014上市 MCorleone

來源: http://xueqiu.com/7256490752/33053877

“最近美國消費者報告出了個全民大調查－－什麽是大家心中最好吃的漢堡？結果頗為意外。大家不選麥當勞漢堡王其實算是正常，但我們加州引以為豪的in n out竟然不是第一，而且不是輸給外州的漢堡品牌，卻是輸給了來自聖塔芭芭拉的加州當地漢堡品牌－－Habit Burger.”











公司將於11/20/2014，下周四在美國上市，發行價格14-16之間，按照15估值，在$378.MM,預計發行5MM股股票，過去12個月總收入$161.8MM，凈利潤達$8.3MM。以下是公司基本情況和運營數據介紹，資料均來自公司S-1。

The Habit Burger Grill is a high-growth, fast casual restaurant concept that specializes in preparing fresh, made-to-order char-grilled burgers and sandwiches featuring USDA choice tri-tip steak, grilled chicken and sushi-grade albacore tuna cooked over an open flame. In addition, we feature freshly prepared salads and an appealing selection of sides, shakes and malts. The char-grilled preparation of our fresh burgers, topped with caramelized onions and fresh produce, has generated tremendous consumer response, resulting in our burger being named the “best tasting burger in America” in July 2014 in a comprehensive survey conducted by one of America’s leading consumer magazines.

公司增長迅猛，精選上等牛肉，雞肉和金槍魚，新鮮沙拉、奶昔和麥芽供你選擇。在2014年7月某消費者雜誌評為“美國最好吃的漢堡”。（不知道給了雜誌多少錢）

The first Habit Burger Grill opened in Santa Barbara, California in 1969.
第一家店於1969年建於加州聖巴巴拉市。

接下來是運營數據，先來幾個圖：






• The Habit has grown from 26 locations across three markets in California as of December 31, 2009 to 99 locations across 10 markets in four states as of October 20, 2014 and we had a compound annual growth rate (“CAGR”) of our units from 2009 to 2013 of 34.5%;

截至10/20/2014，總店數由2009年12月31號的26地方增加到99個地方，複合增長率34.5%。

 • Our restaurants have generated 43 consecutive fiscal quarters of positive comparable restaurant sales growth, due primarily to increases in customer traffic;

連續43個季度銷售收入正增長。

 • We have grown our company-owned restaurant AUVs from approximately $1.2 million in fiscal year 2009 to approximately $1.7 million for the 52 weeks ended September 30, 2014, representing an increase of 39.4%; and

每家店的總量由2009年的$1.2MM增長到2014年的$1.7MM,複合增長率39.4%。

 • From fiscal year 2009 to fiscal year 2013, our revenue increased from $28.1 million to $120.4 million, net income increased from $0.1 million to $5.7 million and Adjusted EBITDA increased from $1.9 million to $14.7 million.

總收入從20009年的$28.1MM增長到$120.4MM,凈利潤從$0.1MM增長到$5.7MM,調整EBITDA從$1.9MM增長到$14.7MM.

總體來講，公司無論是收入增長還是盈利能力，都非常強勁；網友調查，漢堡味道也不錯；食材新鮮，都是用的美國農業管理局認證的食材。非常有潛力，相比較$El Pollo Loco Holdings(LOCO)$ 55.1 的P/E, $Chipotle(CMG)$ 52.2 的P/E,$漢堡王(BKW)$ 65.9的P/E， 估值45.6的TTM P/E不算貴。

我預計這又將是下周的一個大熱門股，如果給57.7的P/E估值，價格應該在19美元左右，所以開盤我會設置18美元，看能否買到，第一天猜測保守估計會達到20美元。

新股有風險，投資需謹慎。希望大家賺錢，上次推薦$Virgin America(VA)$ ,很多人都賺到錢了，唯獨我自己沒賺到，只要大家賺錢我就開心！

大家好才是真的好！

@招財資本 @陳小邪要勝正 @我是_一級棒 @艾瑞王亞謙 @美股新手 @德國留學炒美股 @chaseslime @implacebo

$Wayfair(W)$ $Cyber-Ark Software(CYBR)$ $GoPro(GPRO)$ $Twitter(TWTR)$ Yodlee(YDLE)$ $阿里巴巴(BABA)$ $京東(JD) $Facebook(FB) $Habit Restaurants(HABT)$

參考資料：
http://chihuo.org/habit-burger-test/
http://www.sec.gov/Archives/edgar/data/1617977/000119312514404487/d776094ds1a.h …